You can setup simple URL rewriting rules to have more user-friendly URLs.
Open URL rewriting from your project dashboad
A modal will open where you just have to write the URL you want your visitors see in their browser and write the target page (the real html file path). A preview is here to show what is really interpreted before displaying the page.
Write here all your rewriting rules for your project
Tips : To pass get parameter you can write them between percent sign (ex: %product-name%) so the server will interpret it as a get parameter.