AppDrag Support Center

Newsletter Bounce Rate

Appdrag Newsletters recommends that senders maintain bounce rates below 5%; accounts with bounce rates exceeding 10% will be placed on probation, and may be at risk for suspension.

The bounce rate is based on the number of hard bounces generated by your Newsletters. A hard bounce occurs when an email is sent to an address that does not exist. Soft bounces, which occur when a recipient's address is temporarily unable to receive your message, are not considered in this calculation. Most email providers interpret a high bounce rate as a sign that a sender is not properly managing their recipient list, and that the sender may be sending unsolicited email. Because email providers take bounce rates seriously, AppDrag takes swift action to protect your sender reputation.

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